8 Difficult Decisions

In this week’s episode of the UFD podcast, I’m talking through something every entrepreneur needs to hear - the tough decisions that are quietly draining your profit margins. The hard calls, the uncomfortable conversations, the strategic shifts that actually move the needle when it comes to profitability.

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I break down eight specific decisions that most business owners either avoid, delay, or don’t even realise are costing them money. I start with one of the biggest levers you’ve got:

Pricing. Most people are afraid to raise prices because they think customers will run for the hills - but I explain why that fear is usually unfounded, and how even a small price increase can have a massive impact on your bottom line.

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From there, I get into the reality of team dynamics. I know it’s not easy, but sometimes the people who’ve been with you the longest are no longer the right fit for where your business is headed. I’ve seen so many businesses plateau because they’re loyal to a legacy team that just isn’t moving the needle anymore. Making a change here can be uncomfortable, but it can also be one of the most freeing and profitable things you do.

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I also get into the importance of saying NO - no to misaligned clients, no to bad-fit projects, and no to work that doesn’t serve your long-term vision. It might feel counterintuitive, but saying no can actually open up space for the right clients and better opportunities, and it can dramatically improve your team’s morale and output.
Throughout the episode, I talk about strategic downsizing, letting go of the idea that you need to do everything yourself, and the trap of trying to save a declining market - what I like to call trying to catch a falling knife.

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I also dig into the importance of building recurring revenue streams, creating upsells, and why you should seriously consider offering guarantees in your sales process, even if they feel risky.
When done right, they build trust and actually drive more conversions.

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This episode is all about getting real. If you want to build a business that’s not just growing, but growing profitably, these are the decisions you can’t afford to ignore. So grab your notebook, get comfortable, and let’s get into it.

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